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Friday, October 16, 2026
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Toto Wolff Preparing to Sell Shareholding Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to historic success in Formula 1

Mercedes team principal Toto Wolff is in advanced talks to offload a portion of his shareholding in the Mercedes F1 outfit.

This transaction estimates the Mercedes team at £4.6bn – a record for an F1 team – after the McLaren team were valued at £3.5bn in an adjustment to ownership structure last September.

The Austrian executive, who holds one-third of the Mercedes F1 operation, would sell a stake in the region of 5%.

Wolff, aged 53 would stay on as team principal and CEO if the sale goes through.

Ownership Breakdown

The other shareholders in Mercedes F1 are Mercedes and industrial group Ineos, who both hold a third of the company.

An official representative stated: "We are providing no comment on this. The management structure of Mercedes F1 stays unaltered, and all three partners are fully committed to continued achievements of Mercedes-Benz in Formula One."

Valuation Increase

The deal signifies a significant increase in value of Mercedes F1 after Ineos Group bought its stake for £208m in 2022.

This surge demonstrates the growth in valuations of Formula 1 outfits recently as a consequence of the increasing appeal of Formula 1 globally.

This trend was evident with the success of the F1 movie featuring Brad Pitt, which debuted in summer 2023 and earned over $630m (£458 million) at cinemas worldwide.

The film represents Pitt's most successful movie and the most successful sports film ever released.

Current Standings

Mercedes are second in the constructors' championship, behind McLaren, with three Grands Prix left this season.

Their lead driver British driver George Russell has secured victory in two of the 21 grands prix this year and is fourth in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a unprecedented eight consecutive team titles and seven drivers' titles, six won by Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

Written by

Edward Garza

A seasoned writer and creativity coach with a passion for helping others unlock their storytelling potential through practical advice and inspiration.

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